Theory(2): Social Presence and Media Richness Theories

Social Presence (John Short, Ederyn Williams, and Bruce Christie) and Media Richness (Richard Draft and Robert Lengel) Theories:

These two theories, when combined together, are invested in what peoples awareness of other people within certain interactions of various medias are. Basically, varying levels of communication offer difference levels of experience through social presences, based on each individual engaged in that type of communication.

For my internship, my Twitter audience has a different social presence than my Facebook audience.

My audiences' media richness varies; tweets are most important for my Twitter followers, where Facebook tries to make photos, posts, events, likes, etc. highly important, so that "friends" can more heavily follow one, another.

I also think that ties into their social presence because it depends on how aware someone on Twitter is of me and the TextNoMore brand I am promoting, more heavily than on Facebook since I only have 140 characters and will only be at the top of their Twitter feed for such a short time.