Theory Piece 9

Theory Piece 9: Plausibility Theory 

The theory states that "something is plausible if it is conceptually supported by prior knowledge." It gives a more in depth look into decision making when risks are not know. Plausibility Theory is typically an application within the financial industry. However, I think it is applicable to the growth of Text No More by my boss Rodney.

He started with "A Safe Way Home" his cell phone application to help prevent drinking and driving, by networking friends through an app that says "So and So is going out tonight and may need a ride home, would you be available?" and then any friends linked with So and So on the app can then reply saying no or if yes, when they would be. 

How this relates to Plausibility Theory in my opinion is that when he was coming up with the idea for Text No More, Rodney thought carefully about the successes of his first cellular application and the potential risks of adding another. He thought about the aspects that mattered to him in a business and wanted to add a "giving back" portion to his community and a community abroad. All these factors made Rodney think about the Plausibility that this application would also help to grow his company or if it would be too big of a risk.