March 28th-April 1st, Theory Piece 8

Been attempting to contact Rodney in regards to an interview and evaluation. No word back. Posting and Tweeting, as well as reviewing and attempting to contact with other similar businesses on Twitter. Feeling stressed about meeting requirements and getting a hold of my boss.

Total hours: 120

 

Theory Piece 8: Two-Step Flow Theory of Communications

=Media effects are indirectly established through personal influence of opinion leaders, most people are hence influenced secondhand through the influence of said opinion leaders.
OR:
Mass media (influence--->) Opinion leaders (use interpersonal means to influence--->) General population.
An example given by professor Simmons here at the University of Portland:
"A fashion maven is influences by the media and her friends dress as she does"

A relate this to my internship in two ways: 

1) The other student who is currently "doing" the internship with me, usually uses other medias to help influence his postings. Or more often than that, he uses my examples or what I suggest because in his mind I interpret media messages at a higher comprehended level then he does and thus I become an influential opinion leader to him.
2) The second and more important way that I think this theory is applicable to my internship is that we (Text No More) attempt to use opinion leaders to make our media messages more influential. This is done with well known people such as, Jordan Sparks, Jodi Sparks, and several members of the Real World Portland Cast. The last grouping of people will become much more valid after the RW:P airs, with the episode about car accidents and the TNM president Rodney speaking in the episode on the TNM mission.